Brand Activation & Field Marketing Experience

National Large Scale Activations

Activation Highlights

Outdoor Sport Event Experience

Community and Lifestyle

Guerrilla & Consumer Marketing

Roles/Projects

Core Roles in Field Marketing

  • Event Activation Specialist

  • Field Marketing Support (Assistant FMS-level responsibilities)

  • Event Vehicle & Logistics Coordinator

  • Brand Ambassador / Consumer Engagement Lead

Western Canada | Experiential Marketing | Sports, Music & Lifestyle Campaigns

I have worked in field marketing and experiential brand activations across Western Canada through large scale campaigns with Red Bull Canada. My experience spans national sporting events, grassroots activations, esports tournaments, university campaigns, and high volume consumer engagement initiatives. These activations often ranged from 10,000 to 30,000+ attendees, requiring strong execution under pressure, real time problem solving, and consistent brand representation in fast paced environments.

National & Large-Scale Activations

Red Bull Soapbox Race – Edmonton

Large scale public activation (30,000+ attendees) focused on community engagement, crowd interaction, and brand storytelling.

Red Bull Outliers Motocross

National motorsport activation involving live audience engagement and high energy consumer interaction.

Snowboard Big Air World Cup

Winter sports activation focused on athlete driven storytelling and fan engagement (16,000+ attendees).

Formula 1 Experiential Activation

High profile brand environment requiring precision execution and premium consumer experience delivery.

Red Bull Gaming Ground (Esports)

Digital and live activation bridging gaming culture and brand engagement (10,000+ attendees).

Natural Selection Tour – Revelstoke

Mountain sport activation focused on lifestyle branding and outdoor consumer engagement.

Activation Highlights

  • Supported execution of a large scale national motocross activation with attendance exceeding 30,000 guests over the two day period.

  • Assisted with on site event operations, activation setup, and live consumer engagement throughout the multi-day event.

  • Represented Red Bull Canada in a high energy live environment while maintaining strong audience interaction and brand presence.

  • Worked collaboratively with field marketing teams and event staff to ensure smooth activation delivery under fast paced conditions.

  • Contributed to creating an immersive spectator experience aligned with Red Bull’s action sports and lifestyle branding.

Red Bull Outliers

  • Operated and managed the primary event vehicle during a live winter sports activation at Panorama Mountain Resort.

  • Supported live event execution through real-time troubleshooting of audio and technical systems in a challenging outdoor environment involving water and changing weather conditions.

  • Maintained close attention to course presentation and pool conditions to help ensure a safe, high quality athlete and spectator experience throughout the event.

  • Engaged directly with attendees during the activation, contributing to crowd energy, brand interaction, and overall event atmosphere.

  • Collaborated with event operations and field marketing teams to deliver a smooth consumer facing experience in a fast paced live setting.

SlopeSoakers

  • Supported live event execution during a large-scale international snowboard competition with attendance exceeding 16,000 spectators.

  • Assisted with live audio and DJ operations throughout the event, working in a high pressure environment where timing, coordination, and technical consistency were critical to the overall spectator experience.

  • Maintained Red Bull branding standards across athlete and spectator facing areas, including detailed visual checks at the top of the competition jump and other high-visibility locations.

  • Contributed to delivering a premium event atmosphere aligned with Red Bull Canada’s high standards for experiential marketing and brand presentation.

  • Worked collaboratively with event operations and field marketing teams to ensure a polished, high-energy consumer experience throughout the activation.

Big Air World Cup

  • Calgary Wake Surfing Competition

  • Calgary Wakeboarding & Big Air Competition

  • WinSport Olympic Park Halfpipe Competition

  • Red Bull Downtime Mountain Bike Competition

  • Fernie Gravel Grind Mountain Bike Race

  • Sunshine Village Slush Cup

  • Edmonton Ice Climbing Championship

  • Rock Climbing Championship — Calgary

  • Provincial Skateboard Competitions in Medicine Hat and Red Deer

  • Three Day Backcountry Motocross Race

Sports & Outdoor Event Experience

Community & Lifestyle Marketing Activations

  • Jasper Pride Festival activations (3 consecutive years)

  • Downtown Calgary Super Bowl activation

  • Jasper Pond Hockey Tournament featuring involvement from the Edmonton Oilers and Calgary Flames

  • Red Bull Doodle Art Competition

  • Princess Auto Customer Appreciation Event

Guerrilla & Consumer Engagement Marketing

Executed 50+ surprise and delight activations including:

  • University campus marketing

  • Live music events

  • Record store partnerships

  • Automotive shows

  • Community engagement campaigns

  • Consumer sampling initiatives