Let It Die is a music inspired apparel brand. The project started as a way to turn the emotions, visuals, and atmosphere I experience through music into physical designs.
What started as a personal creative project grew into a small independent brand with hundreds of shirts distributed across Canada.
Many of the pieces are inspired by the mental imagery I get while listening to certain songs or albums. I blend together lyrics, themes, album aesthetics, and emotion-driven visuals to create designs that feel connected to the music that inspired them.
The brand became a way for me to combine music, design, and storytelling into something tangible that people could connect with personally.
Alongside the creative direction, I independently managed branding, production, inventory, fulfillment, and online promotion.
Newest Design
“Every detail is thoughtfully executed”
